Ja Morant became the superstar he is today by repeatedly sinking jumpers on crooked rims, jumping on tractor tires and dribbling through traffic cones in steamy South Carolina summers. The Ja 1 is a testament to his rise. With Zoom Air, it supports bunny hops and hyper speed without sacrificing comfort, so that you can control your own destiny on the court. "Day One" pays homage to Ja's hometown roots and the people who are the driving force to his personal ascension.